Let It Go and Start Fresh

I've heard this one idea over and over again from friends in the aftermath of hurricane Irma this past week:


"I can't believe I have so much stuff. Preparing for and coming back from this hurricane has given me a new perspective.
I want to live with less and with more intention." 

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It's what I preach with Feng Shui and I found myself feeling the same way.


I came back on Monday afternoon to a home with no power to start to clean up. Suddenly corners felt cluttered, I second guessed putting things back where they were, and I had even more appreciation for things like my grandmother's mirror and saving my dreamy dining room table . 


Minimalism is resonating with so many people and theKonmari method has taken over. When you live with intention and apply this to the spaces that surround you and the things you choose to consciously keep - there's power in that.


Here are three key things to consider: 

1. Let It Go: If a space "feels" cluttered or an object "feels" wrong - trust that intuition. Odds are energy is stuck there and it's likely energy of the past that has nothing to do with you anymore. If it feels funky, let it go. 

2. Live Like You Want to Live: If you want to host people more often but you have an uninviting living room centered around the TV, it's not gonna happen. How do you want to live? Do you want to cook more? Host more? Start painting? Create a space surrounded by things that will help you want to hang out and create ritual there. 

3. Highlight Your Story: What are the things you most value about your life, your past? What you are creating? What represents your future to you? For some people it's art, music or books. For some it's a certain aesthetic and way of life. You should look at your place and think: "This space feels like me and reflects who I want to be. "


Let's let hurricane Irma be a catalyst for perspective, release and creating authentic spaces that reflect us. 


I would love to help you throughout this transformation, with a special opportunity only open the next two days

 

Hope you're all safe and sound following the storm.

Here's to fresh starts with intention and beauty. 

Jump In

Every year before my birthday, I have a wake up call.

It can be an existential one. Two years ago I was crying with a friend at 3:00pm over mojitos the first time I said out loud that I am an artist and a creative. One year ago, I rediscovered my love for Feng Shui and jumped into a serious study and practice.  

This year, I hired a business coach. 

I had not hired a business coach since I started my business. This time feels so different though. I feel called to step things up. I know what I'm good at and what fills my soul. I know what kind of life I want to build and I know what I'm worth.

I know where I want to go and I know I need help to get there.  

It's an investment. It's pushing me in ways I've never been pushed and it's making me wake up and step up to me. It's terrifying and it's badass and exciting at the same time. I see the changes in me - and despite the occasional freakout - I love it.  

I'll be sharing news, events, ideas and so much more on this through these emails. 

In the meantime, I would love to hear from you.

What are you ready to jump into this Fall? 

What have you been putting off? What's your own wake up call right now? 

Letting go of your old story

When I moved to Miami five years ago, I was simultaneously excited and freaking out. I was recently divorced, building a new identity, and I was leaving behind my beloved Brooklyn after 8 years.  

I placed this poster in my living room and it was the first thing you saw as you walked in the door. 

For a long time this poster brought back happy memories. Until a Feng Shui consultation earlier this year when I started crying when asked about it.

I realized was using this poster as a symbol of not letting go of my past. It was keeping me stuck in the story of who I was when I moved here - five years ago

Feng Shui explains that every single item in your home carries energy - we assign them meaning and they receive it by being in our space. 

That memory of the past that no longer serves us can be feeding us every time we walk and live in our spaces, holding us back.

Walk around your home and be mindful of any objects that stand out to you. Some questions to consider: 
 

  • What does it remind you of?
  • Is that still important and relevant to who you are today?
  • Does it feel good to have it around?
  • Are you ready to let go of it?
  • Would it be OK to put it in a "transition out maybe" pile of things?


The process can be intense. It's also really brave and healing.

This is part of what always comes up when I do a Feng Shui consultation and help people create homes and office spaces with a delicious energy that feeds their highest intentions.

If you're interested in learning more, there are 4 spots available every month. Fill out this form and we'll get started. 

A list of things to get over

I'm writing these words because I've been there. This list comes with loads of love and support. It's been inspired by conversations over the past few weeks.

If any of these resonate, I hope you feel a little bolder and more free at the end of this email.  

A list of things to get over (in no particular order)

1. That being authentic means copying the way "popular people" show up on social media. Being authentic means being who you are and showing up online in a way you're comfortable with. Your people will then gravitate to you. Period. 

2. That you have to post everyday in all the platforms or people won't know you on social media. This is super backwards, especially in an oversaturated content world. Spend real time on content that you're proud of. People will see it, see you and love it. Quality over quantity every time.  

3. Defining yourself as anti-something. It is always so much more powerful to be for something than against something. What are you for? Frame the conversation your way. If you wanna make sure you're seen differently - show up differently. People can tell.  

4. Letting other people have the final say in whether something is right for you. Having people who love you and are willing to share advice is so important. That network of support can mean the world. However, whether it's a business decision or taking a certain direction with your brand - your instinct is your most powerful ally and your greatest truth. You have the final say.  

5. That there is one path for success and "this is the only formula." F that. F that. F that. I fell for this when I started my business because there was so much I didn't know. Find teachers, coaches, content, partners, who will acknowledge your unique gifts, your ingenuity and support you when you trust your gut. Be weary of formulas.   


It's the middle of the year, queens. We have big dreams we're meant to accomplish, and I thought a little July-shaking-off-some-limiting-beliefs would help. 

What do you think of these? Do you have others to add?  

Coming Home

There’s a feeling I get when I’m about to walk into my home. Suddenly I'm inspired, in a space that embodies my vibe and tells my story. I'm surrounded by beautiful things that represent my aspirations.
 
My love of spaces and décor goes back to when I was a teen. It was always a hobby, a side passion. There seemed to be no room for a serious pursuit of art, beauty or spirituality. 

Last year everything changed.

I began studying Feng Shui and I’ve fallen in love with it.Feng Shui is the ancient Chinese art of shifting the energy in your life through shifting the energy in your home. You can do this through energy clearing, placement, enhancing & curing areas of your home, and decorating with intention. 

Practicing this art has felt like coming home. I’ve been shui'ing away on the down-low, honing my craft and trusting my instincts. Nothing has ever felt so right or come more naturally to me. 

I’ve Feng Shui’d over 20 homes and offices, and I’ve found that so much comes down to our stories. 

Branding is about how we define, own and tell our stories to the world. Feng Shui is about the stories we tell ourselves. 

Those stories determine our experiences - whether we want to attract love, money, creativity or health. They can be limiting or inspiring. They're at the heart of what’s possible with Feng Shui

I want your spaces to feel like you and tell the story of your truest and highest-self. I want them to be a reminder and a source of magical intentions for your boldest dreams.

I’m opening up one spot per week for Feng Shui home or office consultations.

Please know that branding will still very much continue to be my jam. It’s all going down under the increasingly bold and large umbrella that is The Jupiter Circle

Thanks for being such a cool, supportive community that it feels natural and easy sharing my life-long, secret-until-now passions with you all. 

Complete this form if you’re interested in learning more?

How to sell on social media

"...but I don't wanna sound salesy, creepy, desperate."

I get it because I've been there. Whenever it's time to promote on social media - a product, a workshop, a service, and you delay it, you become postponing queen, you half-ass it or you don't do it at all. 

There's a lot of work we need to do as women to become more comfortable with the idea of selling and money. 

But aside from that, you CAN learn a few tips that will help you promote your thing in a way that doesn't leave you feeling like a used car salesman. Trust me. 

Here are some things to understand:

  • Your people WANT to find you and buy your product/ service/ experience.
  • This thing you're creating, your people need it. When that becomes clear, you're coming from a place of service rather than selling.
  • Know your worth and don't apologize for it. The people that will value it are out there. Your thing is not for everyone. If they're right for you, they'll come back later. 

Here are some ways you can *sell* on social media. Tell the story of the thing you are offering. Here's what that actually means: 

  • Why did you make it?
  • What was the story of how it all started?
  • Have you helped anyone? How?
  • What is the impact you want to create with what you are building?
  • A subtle secondary message can remind people exactly - where to click to buy your thing, how to contact you for an appointment, the details of your event. (People need to hear exactly what the steps are and what to do next).

What are *you* selling these days? How are things going? 
If you are interested in a one-on-one strategy session I would love to chat with you! There are a few spots left in June. Hit reply and let me know?

Start with getting vulnerable

Connect Miami - 10 days to connect with someone across lines of difference starts today! This is an amazing initiative led by our friends at Radical Partners and there are dozens of events happening this week to join. On Wednesday at 4PM EST, I'm hosting a Connect Miami Women Across Generations Facebook Live (and I know you have something to add to that conversation)! Grab your headphones and join in! 

{Below is my blog post in honor of Connect Miami}. 


Start with Getting Vulnerable

The moment I heard about “Connect Miami” I fell in love with the idea. Community and inclusion are two of the values that are closest to who I am. I strive to have an impact where people from different backgrounds, experiences and colors feel more connected and a greater sense of belonging.

With “Connect Miami” we have ten days when we are invited to put ourselves out there into new experiences with new people with whom we normally wouldn’t interact. That could mean going to a neighborhood you’ve never been, truly listening to someone with a different opinion, or having a real conversation with someone with a very different life experience.

It got me thinking deeper about what it really takes to truly connect with someone.

I work with women entrepreneurs, helping them define a brand that is authentic to who they are and their vision. I coach them to see that when they’re able to show up – vulnerably and authentically – that’s when others feel connected to them and they can grow their tribes. When others can see the truest part of you, past the walls we all carry, that’s the part that connects us all.

Brené Brown says that “vulnerability sounds like truth and feels like courage.” I think this is at the core of what “Connect Miami” represents. We’re being asked to start from a place of knowing that we don’t have all the answers. We’re being asked to vulnerably take a chance, to see what we hadn’t seen before, go where we hadn’t gone before, talk to someone we wouldn’t have spoken to before.

Vulnerability means being willing to see yourself and others with compassion, to see the whole person in front of you, to be humble enough to realize we could be surprised, enlightened, moved, or inspired where we least expect it.

It’s about acknowledging that every person has a story and every person is worthy of someone to see and listen to them.

I’m excited for this opportunity where we can each find the strength and courage to be vulnerable enough to truly see one another. I trust there will be some consciousness shifting that will last far past those ten days, and will ultimately help us carry a little vulnerability everyday into being better people and a better city.

Watch that community groooow!

When you're in your groove with your content on social media there are two clear way of knowing it's resonating with others:

  • More people are engaging with you and your content (comments, DM's, Likes) and
  • More people are following you. 

I've met so many entrepreneurs with amazing accounts and so much potential and yet - those numbers for engagement and total followers seem kind of stagnant. 

The reason is we need to learn to engage the right people in theright places in order to start to see an impact. It truly is a matter of replicating your behavior offline to get to know people - but at a wider scale online.

Ask yourself:

  • How much time do you spend everyday proactively seeking out your people online and engaging with them?
  • How personally do you engage with them?
  • How many quality connections do you make regularly?
  • Do you know where to find your people?
  • How strategically are you using hashtags?
  • How quickly and organically are your followers growing?


This really isn't about numbers. This is about finding the people that are going to be excited to have found you and building a quality relationship with them through amazing content and engagement.

One tip to get you started - set a timer everyday and search hashtags and accounts that are related to you and your brand. Click through the people engaging with that content and interact proactively with them. You'll be surprised at the quality connections you'll make.

Let's get personal

A question I always get when teaching workshops is how to deal with getting personal on your brand's social media.

Friday's workshop was all about just that - bringing more of your life, your vibe (thoughts, feelings, passions), your personality into your brand and your ongoing content.

There were some very cautious faces in the room. 

I soon realized there were so many different things holding people back from showing up authentically online, and they ranged from: a fear of being criticized, of how getting personal could hurt their business to a fear of just regretting doing it. 
 

There are a few universal truths when it comes to branding as entrepreneurs, but one certain one is that people connect with people. To the extent you show up as you are - you will attract the right customers and it will bring you real business.

We took a moment to let ourselves imagine that even if there are a few people who aren't digging us, there could be exponentially more people that would know us and be so excited to follow, engage with us and support us. What if

This week I invite you to a challenge. 

Post something on your brand's social media that feels personal.

It could be:

  • The story of why you started your business.
  • The reason you wake up energized to do this work.
  • The people in your life that matter the most to you.
  • The passions you have outside of work that fuel who you are.
  • The things you're most grateful for in your life and/ or business.

Use the hashtag #jupitersocial. And just see what happens. See how people react to you sharing more of you who are with them. See how seamlessly that starts to blend with what you do and how strongly that connects with others.

On Being Present

On Wednesday I received a message from a friend. These words stood out: "Solange", "private show", "noon", "PAMM", "tomorrow", "hurry!" A Seat At The Table has quickly become one of my favorite albums and I immediately get a ticket. 

Oh, and one more thing. "They'll take your phone for the show." Ok. 

I went alone. It would be my experience. It was undoubtedly one of the most special performances I've ever witnessed - the choreography, the incredible music, the soul, the heart, the energy was delicious. We were enclosed in one of the private auditoriums and it felt like we were in the most amazing dream. 

For the first 15 minutes or so, I found my hands reaching for my phone (that wasn't there) to somehow document what I was witnessing. 

When my brain finally realized that this was it, that the present moment was my one chance to take this in and live it, that's what I did. I made friends with the people around me, I danced with strangers, I sang out loud, I was so aware and fully living it, and on several occasions the #blackgirlmagic I was witnessing moved me to tears.

And I didn't have my phone. I didn't document it and yes, it really happened. 

I spend my days helping women show up authentically online. I certainly don't intend for online to be the only way we show up. I'm coming to understand just how deeply our addiction to our phones is impacting and limiting how we live. 

The past few days I've been charging my phone outside of my bedroom at night, I've been putting my phone in separate case in my bag to make it less accessible. I also have my son call me out if he sees me grab my phone while I'm driving.

I want to live more tapped into what I felt at that concert. I want to live alive and awake and present, and look at people in the eye without reaching for my phone. And yes, later, with time consciously set aside - I want to write beautiful content reflective of my experiences and my point of view and - also - connect with people online.  

Have a wonderful - and present- week! 

The power of setting boundaries

It doesn't sound like the sexiest topic....and yet, it makes space for the most interesting part of you.

One of the major truths of content marketing as an entrepreneur is that the more you are willing to put yourself "out there", the more successful you will be.

The reason? People connect with people. The more you come across as a real human, with passions and interests, the more your people will connect with your content, your brand...and you.

Now, there are some people that hear this and hyperventilate or argue why that just won't work for them. For them and for everyone else - boundaries are the most powerful thing you can define. 

You need to get clear on what you won't talk about

What parts of your life will always stay private? Is there anyone in your life who won't be on your social media? How open will you be about your life, plans, dreams, vision, insights?

Doing this exercise: (1) gets you clear and (2) opens you up to a world of what you can and maybe even want to talk about.

You can be subtle about it. You can open up to the extent that you're comfortable. More importantly, you can make it your own.

We're gonna dig into all of this and more in "Bring Life to Your Brand" on April 28th from 9:30am - 1:00pm. Break out of the mold and let your social media start to sound as unique and amazing as you are. Only a few spots left! Hope to see youthere

 

Stop sounding "vanilla"

"Professional"

"Official"

"Proper"

These are all words that people use when describing how they want to be perceived on social media. 

Although those words are solid and should absolutely come across - I absolutely don't want those to be the first words that people use when they describe your online presence. Why? Because there are so many flavors out there and these words are...vanilla. 

How we come across online is a function of so many things, and it includes the content we choose to share and the way we show up - what I call your "vibe". 

Especially if you are reaching consumers directly as an entrepreneur, I want people to use words like "exciting", "warm", "friendly", "cool", and "thrilling" to describe you instead. 

What you're really trying to do is invite people to fall in love with your brand. 

The way you do it is you show up...as a human. You set the boundaries you're comfortable with and then you infuse your personality and pieces of your life into your brand - however you are most comfortable. 

Ask yourself these questions about your online presence:

  • How do you express yourself?
  • How authentically are you showing up?
  • Does your brand feel like you?
  • Does it feel like a robot wrote it?
  • Does your copy sound like the way you speak? 


If people are going to buy into you, they're going to need to see and feel that human touch and feel *your* vibe. 

We're gonna get down and real with digging up your authentic vibe and translating it into social media content on April 28th from 9:30am - 1:00pm at the next The Jupiter Social workshop, "Bring Life To Your Brand." I so hope you'll join us!

The dream of a gorgeous feed

When I started my business in January 2015, I walked into Whole Foods one day with Nadia. I took a photo of these orchids on display. Nadia saw my photo (left), then grabbed my phone, knelt down in three different ways and took her own photo (right). 

On that day I realized that after years in advertising, I could tell when something was well done, but I needed to learn a few things if I wanted to create beautiful images myself.

There's a reason creatives know their thing, and that photographer and designer Instagram accounts are so beautiful. 

Since then I've learned two major things: 

1) My feed doesn't have to be perfectly beautiful and styled like a photographer or a designer. That's not what I'm selling. But...

2) There are simple design & photography principles and tips to make my photos and graphics look exponentially better!  Today I feel happy with a consistent brand on my social media that tells a cohesive visual story.  

Learning to be mindful of my brand colors, my margins, my fonts, and having my go-to apps to create graphics and edit photos has been a game-changer for me. 

I've also been able to apply what I've learned about what works from an engagement standpoint. I know for my brand what a "compelling" image actually means. My feed looks 500% better.

If I can learn to do this, you can too...
 

If your visuals could use a little help, I invite you join us on March 31st from 9:30am - 3:00pm for "Creating Gorgeous Visuals", the third in The Jupiter Social workshop series. We'll dive into: 

  • Photography fundamentals
  • Graphic design fundamentals
  • Using fonts and colors
  • Account inspiration 
  • Canva tutorial 

You'll practice styling for your brand photos, iphoneography, playing with some of the best apps out there for photo editing and making graphics. It'll be fun and you'll be surrounded by entrepreneurs sharing their feedback and ideas. 

This week only the workshop is available for $120 ($30 discount) using this link. Hope to see you there! 

Have an amazing week!

Where are you coming from?

When you sit down to write content for your brand, what's going through your heart and mind?

Is it... 
"This sounds silly/ stupid"
"I wonder what people are going to think about this"
"I sound ridiculous"
"This isn't me"? 

I've noticed so much hesitation and self-doubt when coaching women to find their voice. Beyond all the accomplishments and strong persona these women have - putting yourself and your brand out there is a pretty vulnerable thing to do.

But being deep in your self-doubt and overly concerned with others is just a crappy place to be coming from when showing the world who you are.

One thing I often recommend people do when they feel this way is that they grab a journal and just write. If you're a voice-note person, send yourself a voice recording. Be free to go on and on about the topic you'd like to discuss - whether it's your expertise or your personal life. Do it for you - fearlessly and privately. A day later, come back to it. See if there are any pieces of what you expressed that you would feel comfortable sharing with the world. And if so, go ahead and do it.

We can all get wrapped up in wondering how we're coming across. We forget we're all on the same boat. We're all putting ourselves out there and being vulnerable in one way or another doing so. When we start practicing boldly being ourselves and sharing our passions - that's the true beginning of connecting as a brand and as people. 
 

Strategy over Tactics

I accepted my first job in Communications in the fall of 2009. On that first day, I walked out of the subway on a crisp, beautiful day and could not have been more excited to start my role as the Online Latino Advocate for Planned Parenthood Federation of America. I was 29, changing careers, pregnant, and yet I felt complete certainty this role and new community was the path for me.

Facebook had just started Brand Pages, Twitter was hot, Instagram did not exist and neither did Pinterest. We even still had a MySpace account that got some traction.

There are many things that are different since that time when it comes to how we market online. But there are so many others that are still true. The things I learned at that job and later at advertising agencies about how you define a strategic framework to think about communications strategies online -have not changed.

The thing that often stresses people out about social media is the ever-changing nature of it, like "Do hashtags work in the Instagram comments anymore? What are new ways to use Pinterest? What's the deal with video on Facebook?" These are the tactics.

When you're confident you know how you're going to think about and plan your brand and social media as a tool to nurture your customers and grow your business - that's strategy.

This is where the power is.

Of all the questions I get about branding and social media, 90% are about strategy. They feel stressed out because they haven't defined how to think through an approach that both works and is right for them. 

This is a big reason why I started Group Strategy Days. Every other month, six women get together to learn my full strategic framework for branding and content.

In this room, you'll be able to learn principles that you will still apply years from now - as well as the tactics you can try now to grow your following and be smart about your social media.

The next one is coming up Tuesday, March 14th from 9am - 3pm, and it won't happen again until May. 

 

If you've been waiting for the right time to fully and authentically define your brand and a plan for your social media among an intimate tribe of amazing women I would love for you to join us.

This is my activism

I often wonder if I'm doing enough. I'm so driven by social justice and community that I feel a sense of urgency to stay informed of everything going on, and do absolutely everything I can - volunteer, protest, hold elected officials accountable - to help move the needle towards fairness and justice. I've always felt that way, ever since I was a little girl.

Admittedly, it can be exhausting.

More recently I had what I can only call an awakening. All of a sudden it came to me.

I spend my days helping women own their power, follow their dreams, find and nurture their tribes and become self sufficient and financially independent. I help women find their voice - loud and confident. I help women make their mark in the world and leave a legacy of good - for themselves, their families and their communities. 

If we didn't already realize what an absolutely revolutionary concept that is, even in 2017, I think many of us are waking up to it.

So this is my true activism: you opening these emails, anyone believing in themselves just a little bit more, anyone feeling brave enough to own who they are in their brand and discover a place of power within themselves.

I live in full confidence that we will be led by a tribe of powerful, confident, loving, empathetic, community-driven women -- holding their place as leaders alongside amazing men who honor and support and stand with us.

And hell, if that happens to rattle or scare anyone, well...that's just gravy. 


*If you've been waiting for the right time to fully and authentically define your brand and a plan for your social media among an intimate tribe of amazing women - the next Group Strategy Day is coming up on March 14th. There are already only four spots left. Learn more and book your spot here. Two payment option is available.*


The future is female. 

On full moons and intentions

On Friday I went out with an old friend. She's been talking about starting her own business for the past couple of years. She's taken several classes, she's planned it all out, she knows what she needs to do. Life has also gotten in the way: family commitments, exhaustion, and frankly a little fear of making the jump.

Over the past few months she had a health scare and it seemed to be the push she needed. She woke up to the life she wanted to lead, the risks she was comfortable taking, and the business she is finally moving into. Under a full vibrant moon, over some red wine and pizza she committed to a date for when she's quitting her job and exactly how she's taking her plan into action.

I have never heard her resolve be so strong. This woman is going to have an absolutely amazing, brave, unforgettable 2017.

 I've been learning about astrology lately. When the moon is full it's the absolute best time to set your intentions and declare as specifically as you can what it is that you want in your life. The new moon is the best time to get clear about the stuff holding you back from what you want and to plan what you will ask for later. 

There's a fire in you - whether it is to start something new, keep growing something you've created, or change direction altogether. It's the reason you're still in it. It's the reason you open and read emails like these.

You're not alone. Trust your journey because that fire just won't let you go. Know that. And know that you can get by with a little (or a lot) of help from that beautiful, vibrant full moon, your girlfriends and maybe some pizza and wine too. 

Equal parts strategy and magic

I found myself describing entrepreneurship as equal parts strategy and magic recently. 

It's a simple little recipe and it is so damn powerful. 

A great Strategy is awesome and necessary. The geek in me that loves giant post-its and Sharpies can't turn off that part of my brain. Finding the insights to base the unique approach and creative ideas for your brand is core to getting your business up and running.

The thing is so many people - consciously or unconsciously - stop there.

I've learned that strategy alone isn't gonna do much if you're not ready to make space for what happens when this thing you're creating actually happens.

Magic to me is a term that embodies everything that leads to you manifesting what you want. That includes getting out of your own way to let it happen. That magic can take the form of writing down revenue projections, hypnotherapy to get over your money mindset issues, or creating vision boards with a women's circle .

The magic part is trusting your intuition that your strategy is sound. You have to let it work and believe it can be amazing.  

As women we often don't even believe that we can succeed with our businesses, not reeeeally. I'm taking "7-figures, keynote speeches, hugely profitable, amazing team, work-as-much-as-I-want" kind of success (or whatever that looks like to you). So many of us get stuck playing small, playing ourselves down, disappointed at a strategy that didn't work.

Sometimes we're the ones that need to make space for it to work. 

Walking into the second month of 2017 this week, I wish you a little more magic - so you can continue to make your those (big) dreams a reality. 

Going deep with social media

I sometimes hear a concern that many social media workshops stay at a superficial or basic level.

The reason for that is there is so much to learn

We could choose any one area of social media and get into it fordaaaays. Unlike other areas of Marketing, social media asks you for designing, copywriting, editing, strategic thinking, analytics, public relations and a side of psychology. Yeah.  

I want to be part of simplifying this all for you as well as help you apply more advanced strategies. 


After coaching dozens of women on social media, I've learned the only way to learn more advanced strategies is to:

  1. split the learning up into chunks and
  2. learn gradually. 


The first thing to think about is your first impression. If you can't get someone to follow you once they find you, you may never get that opportunity back.

So, let's take setting you up right for your social media:  

  • Do you have defined primary and secondary social media platforms? I don't recommend more than 2 primary platforms (unless you have a staff to help you). Set up a role for each of these platforms to serve your broader strategy.  
  • How many new followers are you getting every week on average? How are you converting followers to clients? This may be impacted by the first impression of your social media. Think about your cover photos, profile photos and bio. Make sure they fully represent your vibe (investing in gorgeous photos is essential), and make sure your bio is complete and stays updated with whatever is happening in your business. 
  • What's your social media process? Define how and when you will create content, engage with your community and evaluate how it's going. Make it fit your life! If it's forced, it's not going to work. 


What else would you like to know about setting up your social media? Send me your questions and I'll answer them in one of these notes!