The final "in-person" workshop is taking place June 30th on "Influencers & Campaigns." Save your spot.

The Jupiter Social

Workshop Series


The secret to building a loyal online community that becomes a steady stream of dreamy clients is showing up authentically and nurturing your relationships. 

Most of us get stuck in how to do that online. We're going to start fully owning our social media and demystifying this stuff - today. And we'll do it through diving deeper into pieces of the process that you have to get down. The goal is simple: for you to be confident, excited and in flow engaging with lots of dreamboat clients who love you.  

February Workshop. Photo credit: Jacqueline Reyna

February Workshop. Photo credit: Jacqueline Reyna

Throughout 2017, I will be hosting The Jupiter Social, a monthly branding and social media workshop series on the last Friday of every month. Each workshop will focus on a key area of social media that you need in order to start seeing results.  

You can buy into the full series, a few of them or jump in on one workshop where you need the most help. 

There will be teaching, interactive exercises, group coaching and most importantly, there will be doing.


Whatever you learn in the room, you will practice in the room. And you'll be surrounded by other entrepreneurs - learning and supporting each other through the process. 


Workshop Options

Note: Special rates below for choosing more than one workshop. 



First things first. Whether you are a new brand or have been around for a while, your first impression in social media is everything. 

We'll cover: 

  • Foundational brand elements
  • Your first impression on social (bio & feed)
  • Choosing the right platforms
  • Getting people to follow and act
  • Defining your social process



Creative, consistent content is the essential ingredient for your social media presence to thrive. Period. And you need to get this down before moving on to anything else.

We'll cover:

  • Uncovering your Brand Pillars
  • Crafting your Brand Messages
  • Defining your content categories
  • Choosing your hook
  • Your content creation process & scheduling


DESIGN gorgeous visuals 

Visuals make us "Follow," they make us stick around and browse and they make us fall in love with brands. In this workshop, you'll learn key foundational design guidelines to create a beautiful, consistent, visual brand.

We'll cover:

  • Photography fundamentals
  • Graphic design fundamentals
  • Using fonts and colors
  • Account inspiration 
  • Canva tutorial 

WORKSHOP 4: APRIL 28th | 9:30am - 1pm


A universal truth about social media is that people connect with people. The more you are able to open up and bring your unique perspective, personality and personal life into your brand, the more people will connect with you. 

We'll cover: 

  • The sharing spectrum
  • Best practices and examples
  • Defining your boundaries
  • The role of your "life" in your content strategy

workshop 5: may 26th | 9:30am - 1pm


The reason we are on social media is to create a community of your ideal clients. Knowing who your people are, where to find them and how to engage them is necessary so that even being on social media makes sense for you. 

We'll cover: 

  • Defining your ideal client/ target audience
  • Understanding where your client is (Platforms)
  • Strategies to engage your community
  • Strategies to grow your community
  • Practice engaging the right people for you

workshop 6: june 30th | 9:30am - 1pm


Finding and engaging influencers in a meaningful way is one of the most powerful ways to reach new people and raise awareness about your brand. Let's discuss strategies and examples and define a plan to get it done. 

We'll cover: 

  • Why influencers? How it fits into your strategy
  • Choosing the right influencers
  • Defining all potential brand partners at different levels
  • Best practices for influencer engagement
  • Plan of action with influencers

As the final workshop in the series, we'll also set aside time for general Q&A and hot seats to answer all your general social media questions. See you there


Whether you are just starting with your brand or have been in business for several years, there is real value in these workshops for you.

We'll cover strategic, foundational exercises that you need to build or grow an online presence. 


The Essentials

When: Last Friday of every month (January - June 2017) 9:30 AM - 1:00PM

Where: 537 SW 12th Ave. Miami, FL 33130

Investment: $150 (One) $135 each (Two - five) &   $125 each (All six)


The Details

These workshops cover the most useful, foundational and tactical strategies I've learned from: 

  • Years working in advertising with award-winning campaigns for Fortune 500 companies and non-profit organizations 
  • Key tactics for entrepreneurs and small businesses that are essential to build online awareness and community 
  • Working with dozens of women entrepreneurs one-on-one and their experiences
  • My own hustle in applying these practices for myself

I believe that we learn when we do.

I also believe the lessons stick and go deeper when we can connect with someone next to us going through the same experience.

The day will be a combination of: 

  • Teaching
  • Interactive exercises
  • Small group exercises
  • Group coaching 

Snacks and coffee will be provided. You'll have a chance to order lunch. 


The Love

Being with a group of people worked to define my brand and philosophy which I can reference to both inspire me and keep me on brand. The greatest impact was the thematic consistency of content, creating the voice/persona of my brand on social media.
— Ximena
The workshop sparked ideas and helped me create a unique angle for my Instagram feed. It also helped me think of new ways to promote products that make sense for my brand.
— Lauren
You helped me see the difference between my brand statement and the ‘story’ I need to tell the world! I’ve been struggling with this. I have already put into practice what you taught i.e. honing in on the words that align with my brand! Putting out content that promotes those core values! Thank you.
— Eleanor


Your Questions


I've been on social media for several years as a brand, is this for me?

Many entrepreneurs haven't done the foundational, strategic work that's at the heart of a great brand and social media. I've hosted workshops with people who just have an idea for a business alongside those who have been in business 10+ years, and everyone finds their value. If the content of the workshop is "speaking" to you, then you'll probably get value from the experience - regardless of where you're at in your business. 


Are men allowed?

Yes! Although I usually work with women entrepreneurs in my one-on-one work, men are totally welcome to join us for The Jupiter Social workshops. 


How do we arrange for lunch?

Lunch will be provided.


What about snacks and coffee?

I can't think on an empty stomach, so trust me when I say I have this covered! Snacks and coffee will be available throughout the day. 


Is there a special rate to buy into several (or all) of the workshops?

Yup! Check out "The Goods" above to see the different options available. 


What happens if I can't make it?

Your ticket to this workshop is non-refundable but it is transferrable. If you're able to find someone else who can take your place, it's cool for you to do that. 


Where are the workshops?

The workshops will be at my office "Brand New Mornings," an adorable storefront space on SW 12th Avenue in Little Havana. You can park on SW 12th Ave. where there is metered parking or in the surrounding residential areas. 


How will the group coaching work?

At different points throughout the workshop, we will split the class into three smaller groups. I will visit your table and answer your specific questions about branding and social media


If I decide to buy a second ticket later, do I get the special rate?

The special rates are only available when you purchase the tickets you're interested in all at once. Workshop tickets purchased separately will count as individual tickets. 


I missed the workshop I wanted. Will it be offered again? 

"The Jupiter Social" series will be offered as an online course in Fall 2017. Please sign up for my newsletter below if you're interested in updates!


If you have any other questions, just drop me a note at 


I'm so looking forward to see you there!